Paid ads are one of the most important channels in your digital arsenal. But they’re often overused because the results are immediate. We’ll also hilight the tell-tale signs to look out for when you are overdoing paid ads,and when you should be looking to other channels.

Paid advertising has gained enormous significance for the businesses today- with the advent of internet. Highly selective advertising can broaden the marketing scope, increasing brand awareness, enhancing customer conversion rates, marketing in an economical manner, and flexibly customising advertising forms. It empowers businesses to access definite demographic and geographic segments, convey message to a targeted audience consistently, drive higher engagement and traffic to the site, have control over the marketing spending, and measure return on investments (ROI).